Howe - About Us

When designer Jade Howe launched Howe in 2001, the brand was quickly recognized for its West Coast perspective that put skinny jeans on the menswear map. Since then, Howe has evolved into a premium lifestyle brand for men who confidently embrace the freedom and adventure of expression through work and play. Howe illustrates a sleek, innovative and authentic approach to men’s fashion culture while speaking to those who know what they like and strive to find things that are different and exciting.

The Howe collection is refined each season with influences and inspiration from travel, music, art, and all things creative. Mixing innovative and progressive fabrication, Howe produces a wide-ranging collection of jeans, clothing, and accessories, presenting a variety of possibilities.

Howe identifies with the lifestyles of like-minded “Indie Executives” that share the same passions, while continuing on their move forward in their creative careers. A line perfectly designed for the independent people who follow their own unique path in life and for those confident enough to express their individuality by the way they dress. It is the lifeblood of our core consumer and paramount to the success of our brand. These people have all the markings of whom we create for. We cater to them and the people that aspire to be them.