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LifeandDeathClothing.com Press - see press from our parent company Kingsbury.
LIFEandDEATHclothing has NBA star Craig Smith’s attention.
The former all-rookie performer just completed a breakout third season playing for the Minnesota Timberwolves. “LIFEandDEATHclothing.com has a lot of the things I wear – vests, fitted shirts, polos – that help me create my ‘urban sophisticated’ look,” Smith said. He calls it urban sophisticated, we call it sophisticated streetwear, but no matter what you call it, the look is fresh. LIFEandDEATHclothing.com has it.
Your Ed Hardy Shirts Have Become Douche Rags
A trend is actively dying – the dark, embellished and mineral-washed trend is over. Many will be relieved to hear this news, but those who have been actively sporting this trend will be disappointed. Sorry guys, but it’s time to move on from the bad-boy look.
April 29, 2009 – Las Vegas, NV – The market has spoken: the heavy graphics and dark, embellished, mineral-washed trends are over. Done. Shut out. No more. Need proof? The top tier of retailers have stopped booking anything reminiscent of the look. No more rhinestones, tattoo art, snakes or mineral washes.
“My customers – Neiman Marcus, Kitson, Solis, Saks Fifth Avenue – are known for finding new brands and the new big things,” said Brian Stark, Brand Equity showroom owner. “They spend a big chunk of money on new stuff. Nordstrom, Saks, Solis and Neiman’s have all done a great job taking risks and chances. They don’t want to look like every store. If they did, why should people go to them?”
Kitson, Solis, Nordstrom’s and Lisa Kline are just a few retailers who have moved all their dark, embellished merchandise to the back of their stores in the clearance section. Front and center, a new trend is emerging. Brighter colors, softer fabrics and retro-sport inspired piece, from brands like Zanerobe and Aviator Nation.
“Zanerobe has been the same since it launched in the U.S.: colorful, sporty and athletic,” Stark said. “A lot of stores thought it was too colorful, but now that’s trending hard because everyone is wound off minerals and stones. It’s all about the clean and quirky guy now. The quirky guy who wears ties, vests, ties with T-shirts, embellishments in the plackets and stitching, lots of plaids and lots of accessories is in.”
Thankfully, as the top tiered retailers cut themselves off from buying anything else that resembles the old trend of dark, mineral-washed and embellished, the copycat retailers are immediately following suit. “Nordstrom completely turned off of Ed Hardy,” Stark said. “Nordstrom is about 80 percent off of that trend.” The trends for spring and summer are the complete opposite of this rapidly-out-the-door dark, bad-boy trend: bright colors, athletic and sporty looks and retro-inspired pieces that are kickbacks to the ‘70s and ‘80s.
“Retro-sport is a natural market reaction to the Ed Hardy-ization of the market,” Solis Buyer Sam Glaser added. “It’s no coincidence that this shift is gaining momentum in time for spring, when bright colors always gain traction.”
Every trend has a life cycle, so don’t be surprised to see the bad-boy look in a few years. And parts of the trend might hang on to their trendiness with a few tweaks here and there, according to Stark. “Graphic tees will never go away. It depends on what the graphics are; there won’t be any more skulls or snakes, but instead vintage tees with graphics that are kickbacks to the ‘40s, ‘50s and ‘60s,” Stark said.
To pull off the vintage look, it’s about contrasting clean lines or bright colors over vintage. “The rocker/bad-boy look will always be part of the smart man’s wardrobe, it’s just all about how you wear it,” Glaser said. “In a few years, a graphic tee might be the perfect addition to the current trend.”
“And rhinestones are not happening at all,” Stark said. “That’s that.”
Unless, of course, you’re Lady Gaga, in which case, this stuff will never go out of fashion.
By: LifeandDeathClothing.com Fashion Team
LIFEandDEATHclothing.com Features Innovative Technologies For Easier Usability and a Cooler Shopping Experience
LIFEandDEATHclothing.com is a leading fashion e-tailer with a technologically advanced website. It uses cool, new features, such as photo imagery technology and state-of-the-art viewing technology, for easy usability and a more fun shopping experience.
LIFEandDEATHclothing.com is proud to show off a top-notch website that is so technologically advanced, it uses features that some retail websites have never even heard of. Click-free product views, easy-click views of the next item, and “quick shopping” features make shopping a new and interesting experience.
“Our website will help LIFEandDEATHclothing.com to stay at the top as one of the leading fashion E-tailers,” LIFE and DEATH Buyer Sam Glaser said. “We take pride in our high-res photo technology, and we’re using state of the art click-free zoom and alternate view technology.”
“LIFEandDEATHclothing.com uses advanced development integration of PHP and RTML, which is like HTML, only it’s custom developed for Yahoo! Sites,” Mr. Patel, CEO of Ydeveloper, said. “LIFEandDEATHclothing.com uses this revolutionary RTML with advanced PHP to make the online shopping experience a better experience.”
LIFEandDEATHclothing.com also has a “quick shopper” feature, where the user won’t need to go to the item they want to buy it. It is the only specialty fashion site that implements this feature for customer convenience. “If the customer clicks on the unprecedented quick shopper feature, they can select the product and size and put it directly in their basket,” Patel said.
Other unprecedented technologies LIFEandDEATH has that other sites don’t are the sort shopper features and dynamic customer incentives offered after orders. The sort shopper works as an advanced shopping cart, with top-notch sorting development technology, and after customers place an order, LIFEandDEATH will offer them incentives to shop again.
LIFEandDEATHclothing.com’s parent company, Kingsbury, is a trailblazer in the online retail market. With retail experience dating back to 1995, LIFEandDEATH clothing pioneered the E-tail front and in the global fashion marketplace. Breaking into the online retail market when Amazon only sold books and eBay was just starting out, its repeat consumer base now reaches over 460,000 and exceeds $39 million worth of product shipped.
The company’s products have been featured nationally and internationally in several publications, including Lucky, Cosmopolitan, Life & Style, Rolling Stones, Billboard, Instinct, People, Teen People, Genre, Elle, GQ, Details, Star, InStyle, Travel & Leisure and the New York Times, and TV shows and movies, such as American Idol, The O.C, MTV’s Road Rules and Warner Brothers’ The Trojan Horse.
About Kingsbury: Parent company Kingsbury is a trailblazer in retail and E-tail markets. The retailer, distributor, designer and manufacturer of premium lifestyle apparel and accessories was the first retailer to break into online shopping, even beating Yahoo!, Amazon and Zappos to the punch. Kingsbury pioneered the E-tail movement, and is dedicated to providing discerning customers with fresh merchandise, superior service and competitive prices.
Kingsbury divisions are Specialty Retailing (San Francisco, Las Vegas, Bangkok), Direct Marketing, Business-to-Business Distribution and E-Services. Distribution partnerships exist with Yahoo Shopping, Amazon, Google, MSN, BizRate, Ebay, Downelink, Shopping.com and MySimon.
About Ydeveloper: Ydeveloper is a leading ecommerce business with in-depth knowledge of the ecommerce world. Ydeveloper is synonymous to commitment, high quality, user friendly design and excellent e-business solutions to every industry to stand tall in competitive market of e-Business. The company made its mark with its focus and success with Yahoo! Store Development, but the company pays special attention to detail to every project it receives. Ydeveloper’s team and experience make it a reliable source for development projects. Ydeveloper has received several awards, including the 2007-2008 Design Firms award and Webmaster Award for winning website. Customer satisfaction is its utmost priority.
